The heart behind MummaBear Western

As Anne Klein once said, “Clothes aren’t going to change the world. The women who wear them will.”
That’s exactly the spirit behind MummaBear Western.

Founded by Jes, That Me! mum of four, maker of magic, and lover of all things practical—MBW is on a mission to bring comfort, confidence, and common sense back to everyday clothing. With a focus on our signature Yakka and MummaYakka shirts, each piece is designed to support women in every season of life—from baby bumps to big days on the land, and everything in between.

From our little HQ tucked in the Atherton Tablelands of Far North Queensland, Jes pours her passion into every design, creating clothes that not only feel good to wear but also reflect the real lives of real women. She knows the juggle, the joy, and the challenges—and she’s stitching a little bit of that lived experience into every shirt.

But MummaBear Western is about more than just what you wear.
It’s about connection.
It’s about sharing stories, knowledge, and support with compassion and zero judgment.
It’s about building a village of women who lift each other up, no matter where they are on their journey.

At MBW, we know that life gets messy—and we think your clothes should work with you, not against you. That’s why our pieces are sourced and designed to handle the many roles you play—with comfort, practicality, and a whole lot of heart.

Jes isn’t just building a brand—she’s growing a label with meaning. And every woman who wears MBW is part of something bigger: a collective of strong, capable, down-to-earth women rewriting the rules of what women’s workwear can be.

So come join the journey.
Follow along on socials, sign up for our email list, and stay close—because the good stuff is here, and there’s so much more to come.